Re-branding Assured Chicken Production

and revised farm standards

AFS has announced it is re-branding it's six sector farm assurance schemes as Red Tractor Farm Assurance. As the AFS Poultry sector scheme Assured Chicken Production will in future be known as Red Tractor Farm Assurance Poultry and it has a new logo to go with it. Click here to read a copy of the AFS press release or Click here for the Frequently asked Questions summary sheet.

As part of this project the poultry standards have also been revised and will be implemented from 1 April 2010. All existing members will receive their new-look manuals and newsletters by post in the next week or so but they are also available on this website by visiting the Standards page (click here). Farmers are encouraged to read the information provided carefully and to contact their certification bodies if they have any questions.